Icy Blond

ICY BLOND is the complete modular all-round care treatment designed for blond, bleached or grey hair.

 

Thanks to its specific references, it is possible to create “blond beauty routines” that are personalised to your specific needs, allowing both neutralising of undesirable warm highlights and reinforcing of bleached, sensitised and exploited structures, for a luminous blond with balanced highlights and a cool feel.

 

It goes beyond the traditional “No-Yellow” concept to offer complete care for blond, bleached or grey hair.

The innovative beauty secret for an extraordinary blond with a cool and radiant feel!

Effective but delicate formulas

ICY BLOND products do not contain SLES and SLS to ensure a gentle and light cleansing action.
The presence of Ecobio Caviar and Blueberry Extracts, Tsubaki Oil, Panthenol and Vitamin E protects the hair from external oxidising agents, leaving it extremely soft and shiny.

ICY BLOND is the complete modular all-round care treatment designed for blond, bleached or grey hair.

 

Thanks to its specific references, it is possible to create “blond beauty routines” that are personalised to your specific needs, allowing both neutralising of undesirable warm highlights and reinforcing of bleached, sensitised and exploited structures, for a luminous blond with balanced highlights and a cool feel.

 

It goes beyond the traditional “No-Yellow” concept to offer complete care for blond, bleached or grey hair.

The innovative beauty secret for an extraordinary blond with a cool and radiant feel!

Dual action: anti-yellow and blond care

ICY BLOND is the modular treatment that allows different types of services to be carried out depending on your specific needs. There are two Blond Rituals: NO-YELLOW TREATMENT and BLOND CARE TREATMENT.

 

NO YELLOW TREATMENT

The technical products provide an immediate anti-yellow action that neutralises the undesirable warm tones of bleached or grey hair.

Formulas containing purple pigment enhance the natural highlights of blond hair, giving an elegant, cool and bright feel.

 

BLOND CARE TREATMENT

The formulas for these products do not contain pigments and have an intense conditioning action to strengthen fibres, preventing breakage on the lengths.

The treatment gives softness to sensitised hair and a colour brilliance boost, for better detangling and improved resistance in fine, weak and bleached structures.

A sweet fruity fragrance

The delicate notes of blueberry make the fragrance of ICY BLOND products enveloping and extremely pleasant.

Sustainable packaging

 

To reinforce our commitment to the environment, we have chosen tubes and bottles made from Braskem’s I’m greenTM biobased, a plastic derived from sugar cane, for the ICY BLOND products.

In addition, labels are made from 100% recycled PP.