Freedom

Every day, your way

The cosmetics sector is undergoing an actual revolution where the keywords are fluidity and inclusiveness.

A no-gender beauty revolution that transcends the idea of «unisex» to embrace a completely inclusive aesthetic, in which each individual is free to express their uniqueness, overturning stereotypes.

A BEAUTY WHICH NOT ONLY MAKES NO GENDER DISTINCTIONS BUT ALSO CELEBRATES THE AUTHENTIC FREEDOM OF BEING ONESELF.


Freedom is the new daily treatment designed for daily body and hair care. It is a versatile and complete line, characterised by multi-action formulas ideal for frequent cleaning.

Furthermore, thanks to the hair & body products, it is perfectly suited for the care of body and mind, providing smart solutions for home beauty routines and for well-being outside the home.

Thanks to specific active ingredients, its innovative daily formulas protect the health of the body and hair, guaranteeing an anti-pollution action, eliminating heavy metals, neutralising odours and counteracting screen blue light that weakens structures on a daily basis.

Freedom provides hydrated skin and protected hair on every occasion, even after sports, to always feel free to be yourself!

The specific active ingredients

RICE COMPLEX

A plant-derived active ingredient extracted from three different varieties of rice, designed to protect structures from environmental stress and pollution. It regulates the hyperpigmentation caused by screen blue light, preventing cell oxidation and the ageing of the structures.

NATURAL AND BIODEGRADABLE CHELATING AGENT

Thanks to its detox action, it helps improve the “health of hair and skin” by removing any heavy metals found on structures due to smog and water hardness. It guarantees an antioxidant action, preventing the formation of free radicals.

BLACK TEA EXTRACT

Active ingredient with extraordinary antioxidant effect, helps eliminate bad odours caused by sweat and environmental pollution.

ALOE

With soothing and moisturising properties, it has a strong calming and refreshing effect on skin and hair.

A GENDER-FREE FRAGRANCE

The fragrance of this line is characterised by particular citrus and woody notes which, intertwined with the Lavender and Geranium aroma, instil a pleasant sensation of harmony and balance, ideal for those who love to take care of themselves.

A fragrance deliberately free of masculine or feminine connotations but celebrates well-being thanks to its refined and intense touch, to make the body and mind experience a real sensory journey.

The color code for everyone

The colour of the line is synonymous with an iconic fabric that has given life to a timeless unisex style: blue jeans! Having become the must-have garment par excellence over time, as well as simultaneously being casual and elegant, it possesses great value as it breaks down any social, gender and age barrier: a true hymn to the freedom of style that best embodies FREEDOM’s spirit.

SUSTAINABLE PACKAGING

This new line is created with sustainable packaging thanks to the use of «green» plastic. The PE tubes and bottles are made of Braskem bio-based I’m green, a new plastic derived from sugar cane. The PET bottles are 100% R-PET and the labels are made from 100% recycled PP.

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