Every day, your way
The world of cosmetics is experiencing a real revolution, in which the watchwords are fluidity and inclusiveness. A no-gender beauty revolution that goes beyond the idea of "unisex" to embrace a totally inclusive aesthetic, in which each individual is free to express his or her uniqueness, overturning stereotypes.
A BEAUTY THAT NOT ONLY KNOWS NO GENDER DISTINCTION BUT CELEBRATES THE AUTHENTIC FREEDOM TO BE ONESELF.
Freedom is the new daily treatment designed for the daily care of all body and hair types. It is a versatile and complete line, featuring multi-action formulas ideal for frequent cleansing.
With hair & body products, it is also perfect for body and mind care, offering smart solutions for both home beauty routines and wellness outside the home.
Its innovative daily formulas, thanks to specific active ingredients, protect the health of the body and hair by providing anti-pollution action, eliminating heavy metals, neutralizing odors and counteracting blue light from screens that weaken structures on a daily basis.
Freedom gives moisturized skin and protected hair on every occasion, even after sports activity, so you can always be free to feel yourself!
The specific actives
RICE COMPLEX
A plant-derived active ingredient extracted from three different rice varieties designed to protect structures from environmental stress and pollution. Regulates hyperpigmentation caused by blue light from screens, preventing cell oxidation and aging of structures.
NATURAL AND BIODEGRADABLE CHELATOR
Due to its detox action, it helps improve "hair and skin health" by removing heavy metals that are deposited on the structures due to smog and water hardness. It provides antioxidant action, preventing the formation of free radicals.
BLACK TEA EXTRACT
An active with an extraordinary antioxidant effect, it helps eliminate bad odors caused by sweat and environmental pollution.
ALOE
With soothing and moisturizing properties, it has a great calming and refreshing effect on skin and hair.
A GENDER-FREE FRAGRANCE
The fragrance of this line features distinctive citrus and woody notes that, interwoven with the aroma of Lavender and Geranium, instill a pleasant feeling of harmony and balance, ideal for those who love to take care of themselves.
A fragrance that deliberately has no masculine or feminine connotations but celebrates well-being through its refined and intense touch, to make body and mind experience a true sensory journey.
The color code for everyone
The color of the line is synonymous with an iconic fabric that has given birth to a timeless unisex style: blue jeans! Over time it has become the must-have garment par excellence, in addition to being casual and stylish at the same time, it holds great value as it breaks down all social, gender and age barriers: a true ode to freedom of style that best represents the FREEDOM spirit.
SUSTAINABLE PACKAGING
This new line is made with sustainable packaging through the use of "green" plastic.
PE tubes and bottles are made from Braskem's I'm green bio-based I'm green, a new plastic derived from sugarcane.
PET bottles are 100% R-PET, and labels are made of 100% recycled PP.
FREEDOM
DISCOVER THE LINE