ICY BLOND is the modulable treatment that allows for different types of services depending on the specific need. There are two Blond Rituals: NO-YELLOW TREATMENT and BLOND CARE TREATMENT.

NO YELLOW TREATMENT

Technical products provide immediate anti-yellowing action that neutralizes unwanted warm highlights in lightened or gray hair. 

Formulas with purple pigment, enhance the natural highlights of blond hair, giving an elegant cool, luminous taste.

BLOND CARE TREATMENT

The formulas of these products contain no pigments, provide intense conditioning and strengthen the fibers, preventing breakage of the lengths.

The treatment gives softness to sensitized hair and a brightness boost to color, improving detangling and strength of fine, weak and bleached structures.